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We are extremely glad to share with your our latest interview. It is our great pleasure to introduce to you Jinwoo Kim, the CEO of Isntree.History of IsntreeKarolina: Thank you so much for finding the time to have a chat with us. It is always great to hear a story of the brand so let’s cover the basics. How long has it been since you started the company and launched the brand?Jinwoo Kim: Korea implemented the Cosmetics Ingredient Labeling System…

We saw a rise of mugwort in the Korean skincare for a while. This potent herb was present in folk medicine and cousine for centuries. However, now thanks to modern technology used by the Korean beauty industry, this amazing ingredient is used to create very effective and affordable skincare. Mugwort plant (Artemisia lactiflora)What is mugwort? Mugwort, like Cica, was and is used for its calming properties. It is excellent for sensitive or dry…

September is a perfect month to focus on skin recovery and healing. Whether you went abroad for holidays or chose a staycation, your complexion was impacted by hotter months, aircon and exposure to the sun.Use this time wisely and bring your skin back to balance. Pay attention to your skin’s needs and address them accordingly. Here are some of our top suggestions.Dryness and DehydrationDuring the summer, your skin went through a lot. Skin is irri…

Propolis is one of those ingredients which has a very strong presence in Korean skin rituals. For centuries it was used as a brilliant moisturising ingredient that has anti-septic properties. Recent additions to our offer from By Wishtrend, COSRX and iUnik hinted us to write a little bit more about this amazing ingredient and how it can help your skin achieve the smooth look and even texture. What is propolis? Propolis, also known as bee glue, is…