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Did you know that Haruharu means ‘Everyday’ in Korean? This fits well with the HaruHaru Wonder brand’s message. They’re focused on formulating products you can use as part of your daily ritual. They also focus on the essentials and strive to provide a simplified, fundamental routine to keep the skin balanced and healthy. We had an amazing opportunity to ask Jae Won Jeong, the Founder and CEO of HaruHaru Wonder a few questions. Time to discover th…

We are extremely glad to share with your our latest interview. It is our great pleasure to introduce to you Jinwoo Kim, the CEO of Isntree.History of IsntreeKarolina: Thank you so much for finding the time to have a chat with us. It is always great to hear a story of the brand so let’s cover the basics. How long has it been since you started the company and launched the brand?Jinwoo Kim: Korea implemented the Cosmetics Ingredient Labeling System…

Beauty of Joseon is an amazing brand that uses the knowledge and wisdom of hanbang medicine to create effective skincare products. We had a chance to catch up with the brand. Here is your inside information about the brand.Pillars of the Cheongjeon, the main hall, of the Royal Shrine in SeoulHistory of Beauty of JosenKarolina: Thank you for finding the time to share with us your story. Let’s start with a little bit of history? What us the story o…