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K-beauty is constantly evolving. Not only traditional 10-step skin routine is moving towards minimalistic skin rituals (check our blog post on "Cream skin") but it also becoming more sustainable. Here are the top K-beauty trends we suggest you check in 2021.Vegan-friendly & sustainable beautyWe are so proud we can share more and more successful stories of companies that are taking actions towards sustainable beauty. They present a more consc…

You do not need to be a vegan to add vegan-friendly skincare to your routine. With our curated selection of natural products, you can make vegan skincare part of your lifestyle. From vegan cleansers, exfoliators and toners to moisturisers and SPFs, we have you covered. Our 3rd Veganuary may encourage you to explore more. Here is all you need to know about the topic.What is vegan skincare?Celimax Noni AmpuleFollowing a vegan lifestyle doesn’t need…

Ginseng is one of the ingredients which is cherished in Asian traditional medicine and skincare. It is also a hero ingredient in the very limited edition Beauty of Joseon & SKINSIDER Plump Skin Set. We created this set to give you an opportunity to test amazing products filled with Ginseng and protect your skin during colder days. Why does Ginseng belong in Your skin routine? Beauty of Joseon & SKINSIDER Plump Skin SetLet’s talk about Gin…

We saw a rise of mugwort in the Korean skincare for a while. This potent herb was present in folk medicine and cousine for centuries. However, now thanks to modern technology used by the Korean beauty industry, this amazing ingredient is used to create very effective and affordable skincare. Mugwort plant (Artemisia lactiflora)What is mugwort? Mugwort, like Cica, was and is used for its calming properties. It is excellent for sensitive or dry…

Skin recovery will be now one of the most frequent topics. After the lockdown and then after the hot summer, our skin was and still will be exposed to a number of stressful moments. We all had some skin struggles. Whether it is dryness, dullness, or acne, skin sensitivity increased significantly. Face masks were and will be a source of skin sensitivity for a while. Check out our go- to-ingredients which helped us and hopefully will help you recov…

September is a perfect month to focus on skin recovery and healing. Whether you went abroad for holidays or chose a staycation, your complexion was impacted by hotter months, aircon and exposure to the sun.Use this time wisely and bring your skin back to balance. Pay attention to your skin’s needs and address them accordingly. Here are some of our top suggestions.Dryness and DehydrationDuring the summer, your skin went through a lot. Skin is irri…