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Did you know that Haruharu means ‘Everyday’ in Korean? This fits well with the HaruHaru Wonder brand’s message. They’re focused on formulating products you can use as part of your daily ritual. They also focus on the essentials and strive to provide a simplified, fundamental routine to keep the skin balanced and healthy. We had an amazing opportunity to ask Jae Won Jeong, the Founder and CEO of HaruHaru Wonder a few questions. Time to discover th…

When talking about our beauty routine we usually hear about relaxation. After all, our skincare rituals should be our escape from daily worries. They should be our small acts of self-care and self-love.Very often we all forget about the impact our skincare has on the environment, because it is not only about being cruelty-free or vegan-friendly. It is about a sustainable approach to life that can also be fun and make you feel good. Have you ever…

K-beauty is constantly evolving. Not only traditional 10-step skin routine is moving towards minimalistic skin rituals (check our blog post on "Cream skin") but it also becoming more sustainable. Here are the top K-beauty trends we suggest you check in 2021.Vegan-friendly & sustainable beautyWe are so proud we can share more and more successful stories of companies that are taking actions towards sustainable beauty. They present a more consc…

You do not need to be a vegan to add vegan-friendly skincare to your routine. With our curated selection of natural products, you can make vegan skincare part of your lifestyle. From vegan cleansers, exfoliators and toners to moisturisers and SPFs, we have you covered. Our 3rd Veganuary may encourage you to explore more. Here is all you need to know about the topic.What is vegan skincare?Celimax Noni AmpuleFollowing a vegan lifestyle doesn’t need…

November is Healthy Skin Month during which we will try our best to share with you some skin facts and tips. Recently we caught up with the Purito R&D team to talk about their tips for healthy skin during autumn/winter.Purito CosmeticsKarolina: What are your daily beauty tips for the upcoming autumn/winter season?Purito Team: The first step to healthy skin is hydration. During the colder days, the deep hydration and moisturization of the skin are…